Dresden attracts pioneering spirits. This applies to visionary founders and global players in equal measure. For example, the US corporation Philip Morris is investing 320 million euros in a new plant near the airport. From 2019, it will be producing HEETS, a specially designed unit that contains tobacco and is intended for use with the IQOS holder. A lot of research has gone into this technology, and around 1,400 patents are involved. Technology at this level requires a pool of qualified staff such as can be found at the Technical University, the many research institutes and numerous biotech companies.
Dresden already has a certain tradition in this field, as we are reminded by the landmark Yenidze building, popularly known as the ‘Tabakmoschee’ (Tobacco Mosque). In order not to detract from Dresden’s skyline by the presence of a large industrial structure, the architect back in 1908 designed it to resemble a mosque. Phillip Morris has now been based in Dresden for more than 25 years and continues production of f6, a tobacco brand that has been around since 1900.